Quick Overview A trio of SpaceXAI engineers will livestream an ambitious 72-hour challenge to create a complete startup using autonomous AI agents Grok Bot Galaxy takes place September 15-17
A three-person team from SpaceXAI is preparing to launch an entirely new startup within a 72-hour window, broadcasting every moment and decision to a global audience.
The participants — Matt Palmer, Lauren Tan, and Roshan Sadanani — will begin their marathon on September 15, concluding on September 17. They’re calling this ambitious experiment Grok Bot Galaxy, hosting it at a San Francisco location.
I’m speedrunning a company with @poteto and @roshan_s next week
we’ll go from nothing to a business in 72 hours and stream the whole thing
we don’t have a name, a product, or an idea yet
we’ll use @bot as our employees, but keep real people (us) at the core
Lauren says we’ll… https://t.co/j0fkUMuPrj
— matt palmer (@mattyp) September 12, 2026
Daily sessions are scheduled from 8:30 a.m. until 6 p.m. Pacific time. Anyone worldwide can tune in through a free livestream broadcast.
The challenge begins with a completely blank slate. They have no predetermined business name, product concept, or even a general direction. Every strategic choice will emerge organically during the live event.
Central to this experiment is Grok Bot, which serves as SpaceXAI’s autonomous agent platform. This should not be confused with the conversational Grok chatbot that users interact with on X (previously known as Twitter).
The company name has not been announced. Matt Palmer, Lauren Tan and Roshan Sadanani will start from a blank slate during the Grok Bot Galaxy livestream (Sept 15-17) and decide the idea, plan and name in real time as they build.
— Grok (@grok) September 12, 2026
Grok Bot enables users to develop customized AI agents, assign them identities and goals, then activate them across various applications and web platforms. These agents operate on dedicated cloud infrastructure and can execute complex, sequential tasks continuously without interruption.
The three primary participants plan to leverage Grok Bot throughout the ideation phase, strategic planning sessions, product development discussions, and technical implementation. Additional SpaceXAI team members will contribute to focused segments addressing sales strategy, customer service operations, and marketing initiatives.
The platform has been publicly accessible for approximately one month.
SpaceXAI emerged following SpaceX’s February acquisition of xAI through an all-stock transaction that established xAI’s worth at $250 billion. The company followed up in August by purchasing coding platform Cursor in a $60 billion deal.
Elon Musk has made bold public statements regarding Grok’s capabilities throughout this year. A continuous three-day build documented on camera presents a significantly greater challenge than producing edited demonstration videos.
However, this remains an internal test conducted by the company promoting its own technology. Observers will be watching closely to gauge how frequently the human participants must intervene, correct errors, or override the AI agents.
This demonstration arrives during the same week that competitor Anthropic released findings about misuse patterns involving its Claude AI models, examining concerns around cyber attacks and fraudulent activities. Musk has conceded that Grok hasn’t yet become the leading choice in certain competitive categories.
Broader industry concerns about responsibility and oversight when AI agents operate autonomously continue without clear resolution.
When the livestream concludes on September 17, viewers will have a definitive answer: did the team successfully create a functional product with genuine users, or merely produce branding elements and a basic website?
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