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Markets

ServiceNow (NOW) Stock Tumbles 8% Following IBM’s Weak Q2 Results and Cautious UBS Rating

Key Highlights Shares of ServiceNow declined approximately 8% on Tuesday, closing near $102.40 The selloff occurred following IBM’s disappointing preliminary second-quarter financial results

AnonymousCryptoCompass newsroom
July 14, 2026
3 min read
NEWS
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Key Highlights

  • Shares of ServiceNow declined approximately 8% on Tuesday, closing near $102.40
  • The selloff occurred following IBM’s disappointing preliminary second-quarter financial results
  • IBM’s Q2 revenue reached $17.2 billion, falling short of the anticipated $17.86 billion consensus
  • UBS analysts increased their price target on NOW to $115 from $100 while maintaining a Neutral stance before the July 22 earnings announcement
  • Year-to-date, ServiceNow has declined 27.37%, with the company’s market capitalization at $111.1 billion

Shares of ServiceNow (NOW) plunged approximately 8% on Tuesday, settling near $102.40, as IBM’s underwhelming preliminary second-quarter results sent shockwaves through the enterprise software sector.

NOW Stock Card ServiceNow, Inc., NOW

IBM disclosed preliminary Q2 revenue of $17.2 billion, representing a 1% year-over-year increase but significantly trailing the Street’s $17.86 billion expectation. In a communication to shareholders, CEO Arvind Krishna characterized the performance as “disappointing.” The company’s adjusted earnings per share registered at $2.93, missing the $3.022 forecast. On a GAAP basis, diluted earnings per share decreased 2% year-over-year to $2.27.

Krishna attributed the revenue shortfall primarily to weaker-than-anticipated performance in IBM’s Z mainframe division. During late June, clients redirected capital expenditure toward servers, storage, and memory infrastructure to secure inventory ahead of anticipated price hikes — resulting in multiple significant transactions falling outside IBM’s quarter-end closing window.

Just days before the earnings miss, ServiceNow and IBM unveiled an expanded strategic collaboration aimed at modernizing enterprise infrastructure and liberating data for artificial intelligence applications at scale. This tight partnership made ServiceNow particularly vulnerable to IBM’s negative results, prompting investors to reassess their positions.

UBS Maintains Reserved Outlook

While UBS lifted its price objective on ServiceNow from $100 to $115, the firm maintained its Neutral rating on the shares. Market participants interpreted this adjustment as a technical recalibration rather than a substantive shift toward optimism.

The investment bank acknowledged consistent demand patterns but highlighted constrained near-term artificial intelligence traction. UBS noted that ServiceNow’s nascent AI collaboration with Hitachi shows potential but hasn’t yet catalyzed the robust adoption needed to warrant a more bullish perspective.

The reserved commentary preceding the July 22 earnings release intensified downward pressure on the stock. Though options activity revealed heightened volatility and increased interest in call contracts, these factors proved insufficient to counterbalance the negative sentiment stemming from both IBM’s results and UBS’s measured assessment.

Critical Factors Ahead of Earnings Day

ServiceNow maintains robust profit margins and solid free cash flow generation, providing financial flexibility to continue investing in artificial intelligence initiatives and product development even amid potential economic headwinds. The company’s impressive renewal rates and subscription-based revenue model also deliver strong revenue predictability.

However, expansion rates have begun moderating. To achieve its financial objectives, the company must either extract additional revenue from its existing customer base or execute strategic acquisitions — both strategies present challenges related to margin compression and integration complexity.

NOW has declined 27.37% since the beginning of the year, with its market capitalization standing at $111.1 billion. The company is scheduled to report earnings on July 22.

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