A cryptocurrency token known as Trump Digital Gold experienced a dramatic rise and collapse after launching on the Solana network, with its value dropping nearly 99% just hours after debut. P
A cryptocurrency token known as Trump Digital Gold experienced a dramatic rise and collapse after launching on the Solana network, with its value dropping nearly 99% just hours after debut.
Trump Digital Gold was deployed at 7:38 a.m. and quickly attracted buyers after the verified X account @realtrumpcoins1 announced its contract address. The account, which boasts more than 42,000 followers and is followed by Donald Trump, lists itself as an official merchandise partner to the Trump Organization.
The perceived link to the Trump brand led to a surge of interest and buying activity. Solana’s fast transaction speeds enabled users to purchase the token within seconds after the social media post appeared.
Trading activity spiked, driving Trump Digital Gold’s market capitalization to $66 million by 9 a.m. However, as trading volume held steady and the post was deleted around 11:48 a.m., the situation shifted rapidly.
Blockchain analytics firm EmberCN reported that wallets associated with the token’s creators liquidated 824.54 million tokens, representing 82.45% of the total supply, in exchange for 9,784.6 SOL, which equates to about $1.01 million. The sudden sales triggered a collapse in the token’s value, causing the market cap to plunge from $55 million to roughly $1 million in around thirty seconds.
Lookonchain, an on-chain analytics platform, identified 15 linked wallets that amassed significant allocations before the promotional post. These early accumulators collectively exited their positions for an estimated profit near $330,000.
By the afternoon, the market capitalization had shrunk to around $700,000, marking a near total loss from earlier highs.
EventTimeMarket CapNotable TransactionsToken launch7:38 a.m.$0Deployment on SolanaPeak value9:00 a.m.$66 millionHeavy trading startsToken sale by insidersShortly after 11:48 a.m.$55 million to $1 million82.45% supply liquidated for $1.01 million in SOLAftermathEarly afternoon$700,000Value drops nearly 99%No members of the Trump family publicly acknowledged or endorsed the Trump Digital Gold token. Eric Trump, the son of former US President Donald Trump, directly addressed similar rumors a week before the incident, making clear that no such project had official backing.
“What a joke… This is absolutely not true. No one is launching any kind of coin. If anyone is suggesting otherwise, it’s a fraud,” wrote Eric Trump.
Following the rapid collapse, the X account that promoted the token deleted its posts, and the associated website operated on a domain distinct from the official Trump Organization platform.
Mini dictionary: Lookonchain is a blockchain analytics platform that tracks on-chain activity, helping to identify unusual patterns or potential scams by monitoring token movements, wallet interactions, and market behavior across major blockchains.
The failure of Trump Digital Gold resembles several previous schemes on the Solana network. These typically involve heavily concentrated token ownership, aggressive social media marketing, and rapid insider liquidation that leaves retail traders with large losses.
A similarly named token, BARRON, linked to another Trump family reference, followed an identical pattern in January 2025. In that case, an early insider turned a small initial holding into over $1 million in profit once the token surged and crashed.
The Securities and Exchange Commission has repeatedly warned investors about social media-driven schemes designed to artificially boost token prices before major holders sell for substantial profits. Staff guidance released in early 2025 indicated that meme coins generally fall outside the scope of US securities regulation, limiting options for recourse in such cases.
As of the latest reports, authorities have not publicly identified the individuals behind the wallets involved in the Trump Digital Gold event.
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