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Billionaire investor and former Dallas Mavericks owner Mark Cuban believes that $BTC "has lost the plot" and has sold most of his holdings in the asset. The remarks, made during an interview with Front Office Sports, mark one of the sharpest public reversals by a high-profile crypto advocate in recent memory.
Cuban said he sold most of his Bitcoin holdings after concluding it failed to act as a hedge against a weakening dollar and geopolitical turmoil, particularly during the recent Iran conflict. Gold surged to $5,000 while Bitcoin dropped, directly undermining the thesis he had held for years. Before 2026, Cuban's portfolio consisted of roughly 60% Bitcoin, 30% Ethereum, and 10% everything else. That view has now been abandoned.
Cuban now describes Bitcoin as a disappointment compared with Ethereum, which he still views more favourably, and dismissed most other cryptocurrencies as "garbage."
Litecoin responded to Cuban's exit, defending Bitcoin's core principles while taking aim at financial extraction and centralised control. The project's position: Bitcoin itself never lost its purpose, but certain individuals distorted its original ideals for personal gain.
That argument finds some support in the price data. Since the first signs of the US-Iran conflict emerged in late February, Bitcoin has risen more than 16% while gold has fallen over 15%. Cuban may be comparing the wrong time windows. Over the past 12 months, Bitcoin is down roughly 29% while gold is up more than 37%, but during the conflict itself, Bitcoin outperformed.
Bitcoin still tends to trade more like a high-risk technology asset, rising and falling alongside broader investor appetite for risk. That behaviour does not fit the classic safe-haven mould. Cuban landed on the skeptical side of that debate, but the broader argument remains unsettled. Notably, spot Bitcoin ETFs collectively hold approximately $102 billion in total assets under management, suggesting his exit does not reflect wider institutional sentiment.
Sources:
CoinDesk: Mark Cuban says he sold most of his Bitcoin after failed hedge narrative disappointed the billionaire
Decrypt: Mark Cuban Says He Sold Most of His Bitcoin
Investing.com: Bitcoin ETF Inflows Hit $2.44Bn in April as Institutional Demand Returns