Salesforce, Google partner to enhance Agentforce 360 with Gemini

Salesforce and Google are deepening their partnership by integrating Google’s Gemini models into Salesforce’s Agentforce 360, enabling companies to automate tasks, boost productivity, and enhance customer experiences.

Both companies are collaborating to integrate their AI tools with the aim of improving business operations across sales, customer service, and IT.

The integration seamlessly connects Salesforce’s AI-powered CRM with Google Workspace (Gmail, Calendar, Docs, and Meet), enabling effortless data flow between the platforms. Users can now access customer insights, perform tasks, and communicate with clients without app-switching.

Salesforce and Google are integrating Agentforce 360 and Gemini Enterprise to create “context-aware” workflows. This integration aims to provide users with AI that understands their tasks and delivers relevant information and suggestions in real time.

Bringing Gemini models into Salesforce systems

The deeper collaboration allows companies to use Google’s Gemini AI models within Salesforce’s Atlas Reasoning Engine, which powers Agentforce. This upgrade expands the type of AI models businesses can choose from while improving the system’s ability to handle complex, multi-step tasks.

Through the new setup, Salesforce users can now deploy AI agents that combine Gemini’s reasoning and problem-solving strengths with Salesforce’s automation tools. These agents can perform tasks such as processing customer requests, analysing large datasets, or predicting sales outcomes more consistently and accurately.

The update also enhances Salesforce’s “large action models,” which, unlike traditional language models, perform automated processes such as sending emails, updating databases, or creating reports.

Salesforce Chief Scientist Silvio Savarese emphasises that these updates are crucial for enterprise AI, which demands both power and reliability. He states that integrating Google’s Gemini with Salesforce’s systems enables businesses to develop more robust and dependable AI agents for managing essential operations.

The partnership is also expanding support for open AI standards like Model Context Protocol (MCP) and AGent2Agent (A2A), enabling communication and collaboration between AI systems from different platforms. This ensures smoother coordination and better performance across departments for large companies using multiple AI providers.

Making workplace tools smarter and more connected

A key part of the collaboration focuses on bringing AI directly into the tools that employees use daily. Salesforce and Google are integrating Agentforce features into Google Workspace, enabling users to access customer relationship data directly within familiar apps like Gmail or Meet.

Agentforce Sales automates personalised email responses via Gmail upon form submission, qualifies leads, and schedules meetings in Google Calendar. Sales teams can also access and update CRM data within Google Docs, Sheets, or Slides, leveraging Gemini insights to optimise their workflow.

Salesforce’s new Agentforce IT Service integrates with Google tools to expedite common IT tasks. It automates access permissions in Google Workspace, monitors and secures ChromeOS devices, and analyses service trends using Google Looker.

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Google’s VP of Product Management, George Kwon, stated that integrating Workspace, Gemini, and Salesforce streamlines teamwork by connecting data with AI assistance, enabling quicker, more informed decisions for sales, support, and IT teams within a unified environment.

Gemini Enterprise joins forces with Slack

The expanded partnership also integrates Gemini Enterprise with Slack, enabling users to access insights, summaries, and recommendations directly within their team communications based on conversations and shared documents.

By using Slack’s Real-Time Search API, Gemini can access current company information from chats and files, enabling users to ask questions or request updates within Slack and receive answers based on their team’s most recent discussions and documents.

For example, a project manager could ask Gemini in Slack for a concise summary of a marketing campaign’s progress, generated from relevant chats, reports, and files. Likewise, customer service teams could leverage Gemini to access recent client interactions and formulate immediate responses within their workspace.

This streamlines workflows by embedding AI assistance directly into collaborative spaces, minimising time spent searching for information or switching between tools.

The Salesforce-Google partnership reflects a growing trend in enterprise technology: using AI not just to automate tasks, but to connect information and people more effectively..

This collaboration advances Salesforce’s “Agentic Enterprise” vision, where intelligent agents handle cross-departmental functions by integrating Gemini’s reasoning capabilities into its core systems.