Morgan Stanley said its E*Trade brokerage has completed the rollout of crypto spot trading, letting eligible clients buy, sell, and hold Bitcoin, Ether, and Solana directly on the platform. T
Morgan Stanley said its E*Trade brokerage has completed the rollout of crypto spot trading, letting eligible clients buy, sell, and hold Bitcoin, Ether, and Solana directly on the platform. The July 16, 2026 announcement marks one of the largest mainstream brokerages to finish a full crypto trading launch for self-directed investors.
TLDR KEY POINTS
The rollout is presented as complete rather than a limited pilot. Morgan Stanley said eligible E*Trade clients can now buy, sell, and hold Bitcoin, Ethereum, and Solana through a linked zerohash account, according to the company's press release. For related coverage, see BlackRock ETF Sells $213.63 Million in Bitcoin: Market Impact.
E*Trade's live crypto account page says users can trade the three assets 24/7 and that supported transfers are coming soon. A June 11, 2026 E*Trade webinar had earlier introduced the spot rollout for the same three tokens. For related coverage, see Franklin Templeton Bitcoin ETF Filing: Dividend Reinvestment Angle.
The brokerage advertises a 0.50% commission, equal to 50 basis points, with no additional spread or markup, on its live crypto product page.
E*TRADE crypto commission 0.50% E*TRADE lists a 0.50% commission for crypto trades, reinforcing the article's pricing detail. Source: E*TRADEE*Trade is a mainstream brokerage brand owned by Morgan Stanley, so the launch places spot crypto trading alongside stocks and other traditional holdings for retail investors who may not use dedicated crypto exchanges.
Chad Turner of Morgan Stanley framed the launch as part of a broader digital assets push.
"With the rollout of crypto trading on E*TRADE we're advancing our digital assets strategy." — Chad Turner, Morgan Stanley
The three-token menu spans the two largest crypto assets by mindshare, Bitcoin and Ether, plus Solana, broadening product appeal beyond a single-asset launch. Morgan Stanley has separately been active in digital asset products, including amended registration statements for Ethereum and Solana ETFs and work tied to Bitcoin lending and in-kind spot crypto ETF conversions.
The market reaction to the rollout was muted rather than euphoric. Bitcoin traded at $63,901 with a 24-hour gain of about 0.63%, while Ether sat near $1,841 and Solana near $75, a mixed spread that suggested the news was absorbed as constructive but not explosive.
Bitcoin spot price $63,901 24h change: +0.63% CoinGecko pricing showed only a modest 24-hour move in Bitcoin, which fits the article's muted market-response framing. Source: CoinGeckoBroader sentiment stayed risk-off, with the Crypto Fear & Greed Index reading 25, or Extreme Fear, underscoring that the adoption headline landed in a cautious market.
Custody and structure are the key details to track. Morgan Stanley said digital asset transactions and custody occur through separate zerohash accounts rather than Morgan Stanley brokerage custody, with services set to transition to Morgan Stanley Digital Trust, National Association, In Organization.
The next concrete milestone is transfer functionality. E*Trade's product page lists supported crypto transfers as coming soon, with the capability expected later in 2026, expanding how users can move assets on and off the platform.
Pricing remains a competitive differentiator worth monitoring against dedicated exchanges, given the flat 0.50% commission with no added spread. The broader question is whether other traditional brokerages follow E*Trade in placing spot crypto next to conventional holdings, a shift that echoes wider tokenization efforts such as the first Solana STO for a U.S. medical device business.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.
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